Traffic psychology

Traffic psychology is a young escalating field in psychology. Whereas traffic psychology is first and foremost related to "the study of the behavior of road users and the psychological processes underlying that behavior" as well as to the relation between behavior and accidents, transportation psychology, sometimes referred to as mobility psychology, has its focus on mobility issues, individual and social factors in the movement of people and goods, and travel demand management.
There is no single theoretical framework in traffic psychology, but many specific models explaining, e.g., perceptual, intentional, cognitive, social, motivational and emotional determinants of mobility and traffic behavior. One of the most well-known behavioral models divides the various tasks occupied in traffic participation into three hierarchical levels, i.e. the strategic, the tactical and the operational level. The model demonstrates the diversity of decision and control tasks which have to be accomplished when driving a vehicle. However, until now, most of the psychological models have a rather heuristic nature, e.g. risk theories like the risk compensation hypothesis, Fuller's task capability model, and thus are not sufficiently precise to allow for concrete behavioral prediction and control. This is partly due to the importance of individual differences, a major topic of psychology which in traffic and transportation has not yet been adequately accounted for. On the other hand, social-psychological attitude-behavior models, such as Ajzen's theory of planned behavior, have been helpful in identifying determinants of mobility decisions.